This is the last in round one of my reviews of integrated reports produced in the U.S. The Coca-Cola Company has a brief report called their Annual Review that rounds out this study.
This is the last in round one of my reviews of integrated reports produced in the U.S. The Coca-Cola Company has a brief report called their Annual Review that rounds out this study.
The report is listed in the Investor Relations of the company’s website along with links for the company’s 10-K and Sustainability Review. The basic characteristics of the report are as follows:
| Corporate Status |
Public |
| Year | 2015 |
| Title | Annual Review |
| Theme | Our Journey Forward |
| Report Type | Supplement |
| Location on Website | Investor Relations |
| Media | Document and Web |
| Number of Pages | 36 |
| Value Creation | Narrative |
| Stakeholder | Narrative |
| Standards | N/A |
| Assurance | N/A |
It’s more conceptual than many. And it contrasts greatly with the 220-page integrated report issued by one of their bottlers, Coca-Cola Hellenic Bottling Company. But it does carry many of the characteristics of an integrated report.
Half of the report is discussion of five strategic actions:
- Growing revenue and profit
- Invest in brands and business
- Became more efficient
- Simplified our company
- Refocused on our core business model
It includes a discussion of their approach to sustainability:
The Capitals
One of the core concepts of integrated reporting is the inclusion of information about the six key categories of capital. This report uses narrative for most of the capitals with the exception of the traditional financial and fixed capitals.
| Coverage of the Capitals | None | Narrative | Single Year
Metrics |
Multi-Year
Metrics |
| Financial Capital | X | |||
| Fixed Capital | X | |||
| Intellectual Capital | X | |||
| Human Capital | X | |||
| Relationship Capital | X | |||
| Natural Capital | X |
Not surprisingly, one of its core graphics highlights an important part of its intellectual capital, its brand portfolio:
Fully half of the reports I’ve reviewed to date are written as supplements. In all cases, these supplements are like this one in that they provide an overview that tries to pull together the diverse threads/capitals of a company.
Want to read more reports like this?
Check out the U.S. INTEGRATED REPORTING JOURNEY