Integrated reporting is still emerging in the U.S. It’s a mostly bottom-up phenomenon with individual companies forging their own path. I explored these journeys in a report I released a few weeks ago. Now that I’ve had time to digest the findings, I am seeing three basic approaches. The first is the integrated summary report. This is the path taken by Coca-Cola, GE and JLL. Average length of these three reports was 44 pages. In this approach, the company leaves its current financial and sustainability reporting as is and adds a new report on top of it. Dunstan Allison-Hope calls this the “triangular approach” with an integrated report sitting on top of the two traditional reports. You could say that this kind of report is a synthesis of the traditional reports that connects the dots between them but don’t include all the detail. Continue reading “Three Paths to Integrated Reporting in the U.S.”
Category: Integrated Reporting
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Taking Integrated Reporting Online
More and more companies in the U.S. are beginning to combine their financial, intangible and sustainability stories into a single integrated report. This innovative approach to reporting content is also leading to innovative means of presentation, including robust online interactive reports.
In a recent study I completed of ten U.S. integrated reports, seven of the ten companies provided a web presentation of their report: Continue reading “Taking Integrated Reporting Online”
12 Questions for Integrated Reporting Consulting

I just finished an analysis of ten U.S. integrated reports. It was an iterative process, reading all of them and then trying to distill down the unique differences among them. I got it down to twelve factors. Continue reading “12 Questions for Integrated Reporting Consulting”
Delta’s Intangible Capital Problems
This morning I watched a report on CBS about Delta Airline’s computer issues. As an expert explained that many components of the major airlines’ systems are up to 35 years old, I couldn’t help seeing it as an intangible capital issue. Continue reading “Delta’s Intangible Capital Problems”